Product Designer
Designing products people actually want to use.
Senior Product Designer with 8+ years crafting digital products.
I work at the intersection of user insight, business strategy, and clean execution — across e-commerce, mobile apps, SaaS, and consumer-facing platforms. From early concept exploration to production-ready interfaces, I bring intention to every stage of the process.
Designing with intention,
shipping with craft.
I'm a Senior Product Designer with over 8 years of experience building digital products that actually work for people. I've been embedded in teams across e-commerce, SaaS, mobile, and B2B — always as the designer who owns the problem end-to-end.
My process is research-led and execution-focused. I go deep into understanding users, define the right problem, then bring structure and clarity to every stage — from concept through to production-ready UI.
I've worked with brands like Nike Brasil and Hugo Boss, and built platforms used by thousands of brands across Brazil.
User ResearchA/B TestingProduct StrategyUI DesignDesign SystemsPrototypingStakeholder ManagementFigmaHotjarGoogle AnalyticsDouble Diamond
Beyond Work
Outside of work, a good chunk of my free time goes to things that make me use my brain differently.
I have a genuine passion for 3D and illustration — not as freelance, just as a hobby. It's where I experiment without commitments, without briefs, without deadlines. I've done product renders, played with motion, and occasionally show up with something new that has no context beyond "I thought it would be interesting to make."
Mobile App · O2O · Product Design
POX — Physical meets digital
A white-label O2O app that empowers sales associates to serve customers and close sales on the shop floor. The first client to adopt it was Hugo Boss.
The Challenge
POX was born from a simple insight: Infracommerce had deep e-commerce infrastructure — inventory, logistics, storefronts, platform management — but nothing connecting that to the physical retail experience.
As the sole designer on the InfraShop innovation team, I designed an O2O app from scratch, enabling store associates to browse stock, place orders, and serve customers directly from a mobile device or tablet.
Voice of the User
"For me, it's hard when a customer doesn't know exactly what they want to buy and asks me about new releases, collections, and that kind of thing. The app we use doesn't offer much information in that regard. It would be nice to be able to see what's new — like browsing a website, you know?"
"It's very complicated when a customer wants to know the shipping cost for a product. I have to find the product, add it to the cart as if I were making a sale, choose the delivery option, and then enter the zip code just to see the price. I end up wasting a lot of time on the whole process."
Research & Discovery
The Process
DiscoveryResearch & Problem Space
Interviews with Infracommerce clients and store operators to map real pain points. Findings synthesized through empathy mapping.
DefinePersona Development
A persona representing the primary user — the in-store sales associate — capturing their context, frustrations, and goals.
Ideate & DesignUser Flows & UI
User flow covering key journeys: browsing products, checking availability, completing a sale with delivery options. Wireframes evolved into final screens.
ScaleWhite-label Design System
The entire UI was componentized from the start. The base POX design can be reskinned for any client with minimal effort — a scalable product.
UI Screens
SaaS · B2B · Data Platform
Master — From Cold Reports to Strategic Intelligence
Redesigning the way customer success teams understand, present, and act on cashback data — for 9,400+ brand clients. CRMBonus operates a white-label cashback platform used by major Brazilian retail brands.
The Problem Space
Discovery started with a structured interview series with the CS team. Four core problem pillars emerged:
Data reliability
CSs couldn't trust the numbers. The same date range exported twice would yield different results.
Standardization
Every CS built reports differently — Canva, PowerPoint. KPIs varied by individual.
Analytical range
Only month-by-month filtering. No year-over-year comparison, no trend analysis.
Time cost
40–50 min for export + 40 min data cleaning. Unsustainable at scale.
"Building a report like this takes half my day."
— CS team member, research interviewResearch Artifacts
Crazy 8 Workshop
Strategic Context
A qualitative research study with CRMBonus internal stakeholders, partner brands, and end consumers revealed a deeper challenge: brands weren't just asking for better numbers — they wanted intelligence.
The insight that shaped the product vision: brands want to pay for decisions, not mechanics.
What Was Designed
Master was designed as a two-user platform — one view for CSs managing multiple brands, one for brand clients accessing their own data directly.
For the CSMulti-brand workspace with AI
A multi-brand workspace where selecting a client instantly surfaces their data. An AI-powered chat interface allows natural language queries — "What's the best campaign strategy for May?" — with the system cross-referencing behavioral data across similar brands.
For brandsDirect client access
A direct login with access to their own reports — reducing dependency on the CS for routine data requests, and eliminating the WhatsApp/email communication that left no audit trail.
AutomationAuto-generated presentations
Slideshow-ready for client TVs and meetings, export center with progress tracking, and customizable but standardized report templates.
Platform Screens
What previously took up to 4 hours of a CS\'s day can now be completed in minutes.
